Being the leading platform for visits to its website, in addition to improving its online sales data year after year, not only in Spain but at a European and global level, it is the ideal environment for any company to publicize its brand and product in these markets. , in addition to developing and increasing their sales.
As a partner of the Amazon Service Provider Network, either through the use of Seller Central, being an Amazon supplier with Vendor Central or using a 1P-3P strategy that allows you to use the synergies of both accounts, we help you position your product and brand and boost your sales.
We help you so that the management of your Amazon account is successful and you can obtain better business results. Count on us for the comprehensive management of your Vendor or Seller account, or ask us for support in specific areas.
Services on Amazon
As an agency specialized in Amazon, we offer a complete service adapted to your Amazon account.
Consultancy
- Market and opportunity study in Amazon
- Amazon account situation analysis
- Study of short, medium and long term objectives
- Implementation of the marketing plan in Amazon to the strategic plan of the company
- Breakdown of internal needs for good performance in Amazon Vendor Central, Amazon Seller Central, or 1P-3P accounts
- Continuous assistance with consultations and advice for decision-making
Contents
- Study of the brand portfolio. Product launch, listing update and implementation of necessary improvements
- Manufacturer protection
- Creation of product families for a correct structure of variants
- SEO Analysis A9 | Increase the traffic of the registered catalog, increase the conversion of the product sheets in each Marketplace in your local language
- Positioning of the product on the first pages and obtaining "Best Seller" labels
Marketing
- Image analysis and implementation of best practices focused on increasing conversion
- Development of extended content (EBC | A+) to increase brand awareness and encourage Up-Selling and Cross-Selling
- Structuring and creation of the Amazon Store
- Pricing advice for both Vendor Central and Seller Central. Detailed study by market to obtain the highest possible BuyBox rate
- Implementation of Flash Offers | Featured Offers or Spot Offers in both Seller Central and Vendor Central
Analytics
- Detailed analysis of business reports in Amazon Seller Central
- Extensive knowledge of ARA Basic reports to boost Amazon Vendo account
- If you have access to ARA Premium, we help you enhance and maximize the information you can obtain from this tool
- We carry out periodic reports, depending on your needs, to be able to pivot the strategy and objectives if necessary
- Make decisions based on the information you have available, advised by experts
Training
- Detailed training depending on the type of platform in which it is intended to develop the company's staff
- Training for the correct development of advertising campaigns with optimal ACOS
- Training at different organizational levels to be able to extract the maximum benefit from the account
- We also provide training in the use of Amazon management software in those cases in which the client is interested in using it.
- We give the necessary training to be able to carry any Vendor Central or Seller Central account. From how to position products on Amazon to how to manage penalties and logistics incidents in Amazon Vendor Central
FBA LOGISTICS OPTIMIZATION
We know that selling regularly on Amazon is not an easy process, and it persistently involves multiple departments and processes. At Padeco Global we can help you plan and manage FBA operations, maximizing the process to avoid opportunity costs in your business.
We focus on helping you in the following main aspects:
- Short, medium and long term demand planning
- Product stock forecast
- Management and optimization of the IPI indicator
- Generation of recurring shipments
- Operational incidents
¿You need us to help you?
Advertising
The reach of the public via sponsored on Amazon is essential to achieve maximum reach for our target audience. At Padeco Global, we manage and optimize advertising strategies on Amazon, in order to optimize ACOS and maximize the KPIs set by the company.
Management of advertising campaigns Sponsored Ads | PPC
- We establish with you the strategy ofkeywords, defensive approach or brand protector, as well as the essential particulars to achieve the objectives of each product
- We manage your Sponsored Ads campaigns optimally, persistently ensuring the project’s objectives. We dynamically analyze the brand impact generated
- We periodically report the KPIs and changes/new actions carried out through our own tool.
Audience Campaigns (Amazon DSP)
We design, execute and manage your audience campaigns through Amazon DSP, with the aim of reaching your Amazon consumer wherever they are, maximizing the impact of your products and your brand.
We focus advertising campaign strategies with the aim of identifying consumer segments based on behavior patterns in the purchase process, lifestyle, geographical areas, etc.
We work permanently on optimizing campaigns in order to maintain the notorious impact of advertising on the profile of target consumers, as well as to increase sales.
All these actions are parameterized and reported periodically, so that you can visualize and measure their impact on each ASIN, product family, brand, etc.
Do you want us to boost your advertising strategy with Amazon DSP?
